|
WORKSHOP: DESIGN AND ANALYSIS OF OPINION QUESTIONNAIRES. |
OBJECTIVE:
To
provide
the participants
whit
the basics
of opinion questionnaire
design.
Design and validation of items.
Analysis and calibration surveys and questionna
DIRECTED
TO:
Responsibles
of
of
the
design
of
opinion
surveys,
for quality control of service and other
opinion pools
.
SUMMARY:
Concept of semiobjective tests.
Definition
of
the
profile
to
be
evaluated.
Definition of scales. Linkert
scales. Rating scales.
Construction of semiobjective items in Linkert scales.
Calibration and
item analysis using classical
models.
Introduction to nonclassic models of analysis of
rating
scales.
Application of an opinion questionnaire and its analysis using KALT-OPINION.
DURATION: 24 HRS.
The material is presented in lectures and practical
worckshops.
Use of the computer the last
day.
The use of calculator and plotting paper in this course is required.